AMG Sports is a division of Advantage Marketing Group (AMG), a leading strategic market development company. AMG, directly and through its network of strategic relationships, creates brand and franchise value by providing marketing, management and content development services in sports, entertainment, enterprise, philanthropy and lifestyle. Founded in 1985 by Werner Scott, President of AMG, the company has earned a reputation for helping its clients win market share while building their brand. AMG's services include strategic market development, celebrity marketing and management, talent representation, event marketing and management, licensing as well as brand and franchise development.