Info

IMB Enterprises, Inc. is a marketing consulting firm located in Woodstock, Vermont. The company offers business to business marketing services. Clients are manufacturers, resellers and end users of networking hardware products. These products are used for applications such as wired and wireless industrial Ethernet network communications; RS232, RS422, or RS485 serial communications; Retail Point of Sale data communication; Laboratory Automation; and Telemetry and Test and Measurement communications. Trends such as Radio Frequency Identification (RFID), Sensor Networks, Machine to Machine (M2M) communications, and Remote/Unattended Process Management are areas of interest. A range of marketing consulting services are offered, including: Marketing Communication -- for print and electronic media design production of promotional materials, brochures and technical writing, including interactive marketing, online internet marketing, online advertising and publishing (content management) systems. Typical uses are for online branding for advertising, technical writing for user manuals, help files, product brochures, white papers and presentations. Marketing communication services are offered on a fee basis. Manufacturer Representative--the company designs and implements reseller plans and programs directly to channels of distribution (resellers, integrators, etc.), or designs and implements an end user strategy. Prospects may have implemented a multi tier channel sales strategy, or are looking for a design; IMB Enterprises, Inc. then designs the strategy or builds the base of reseller partners. The same approach is applied to management of customer relationships. Sales services are offered on the basis of a combination of fees and commission. Contract Consulting--Third parties are pulled into IMB Enterprises, Inc. to meet project deliverables specific to product marketing. Personnel with the requisite skills and experience are identified, hired or brought under contract for the project. The customer is billed back on a time and materials basis. Staff Search for Director, Vice President, and higher Product Marketing & Management "Human Capital"--the company identifies, recruits and facilitates hires for clients. Staff Search services are offered on a fee basis contingent on the client successfully hiring staff through company efforts. Research and Intelligence Gathering--Online Internet and offline resources (as well as telemarketing and in person interviews) are utilized to put together a market research opinion, a projection or to test a concept or an approach. Research and intelligence gathering services are offered on a fee basis.