Info

(BRG) is a strategic market research and consulting firm that specializes in the financial services industry. We conduct projects that deal with both strategic and tactical marketing issues, including loyalty and satisfaction, market segmentation, brand assessment, product development, sales processes, and channel migration and distribution strategies. BRG's target market is the industry leaders in the financial services industries. Our financial services client base includes Fleet, American Express, State Street Corporation, Bank of America, Fidelity Investments, Vanguard Investments, Barclays Global Investors, Charles Schwab & Co., the Investment Company Institute, the Securities Industry Association, the Federal Reserve System and the U.S. Treasury Department. This work focuses on applying market research information, collected and analyzed using a range of techniques and methodologies, to provide solutions for marketing-related challenges. In working with our clients, BRG's approach to delivering value is driven by three key principles:Partnering with our clients and vendors produces the highest quality work. Rigorous quality control processes are critical in producing quality research and consulting. Industry specialization is a prerequisite for value-added analysis.