Info

Micromarketing Strategy Partners, Inc. was founded in 1999 by two veteran pharmaceutical industry executives who recognized that creative thinking and application of sophisticated statistical techniques to prescription market data would provide brand managers with powerful tools necessary to identify and seize opportunities in the marketplace and grow their brands. These techniques, when intelligently merged with primary qualitative and quantitative research, work together to provide our clients with a strong competitive edge. Years of experience in key positions inside the pharma industry provided the real-world experience and expertise to apply our approaches in a meaningful way that brand managers can trust and act upon immediately. With each passing year, more and more pharmaceutical clients are joining the ranks of those who recognize the value inherent in the MSP approach.