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Planet Hardwood is part of Ligna USA Inc., a Vermont corporation in the wood flooring business and members of the National Wood Flooring Association since 1997. After over thirty years in the wood business, I started Planet Hardwood as a prototype outlet to the trade and to the public. A wood floor could potentially make six stops between the mill and your home (manufacturer » broker » private label (brand) » distributor » dealer » installer » general contractor » homeowner). Planet Hardwood shortens the food chain and in some cases source directly from mills which private label to the giants of the industry. We're a bricks-and-mortar business first. We've spent a lot of time on factory floors here and around the world and know production from the ground-up. Our history of consulting on quality control, product development and environmental certification helps us identify genuine value for you, regardless of the name on the box. We do not promote brands or make up proprietary names designed to create an illusion of exclusivity. We prefer authentic descriptions. Here in our showroom in Vermont, we do not use samples prepared by the marketing department to display the flooring we sell. We use actual production and put it up on 20ft2 panels, usually the entire carton or bundle. This costs us marketing rewards that are offered if we buy into the program, but showing actual production is a more accurate representation of the flooring and allows us to assess its merits during installation. Our customers can see a sample anywhere, but come to our showroom if they want to see a floor. In launching our website, our experience is available to you. Wood is an organic material tied to seasonal availability and market fluctuations, so the big boxes, the franchise stores, and the major e-tailers tend to offer mainstream products produced by the square mile. Our website is updated frequently since we also offer flooring from more exclusive producers who do not supply those outlets. The web allows us to respond quickly to special deals and limited offerings. We have hundreds of choices in wood flooring and we would like to provide one of those choices to you.