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Global eTicket Exchange (GEE) is an invention, strategic consulting and licensing company formed to serve the $65 billion global entertainment and sporting event ticketing industry. GEE has positioned itself to invent proprietary new business methods, develop and operate new companies, and partner with other companies to improve their performance in the entertainment and ticketing industry. GEE's proprietary licensing and consulting services have been developed to provide venue owners with a more efficient and profitable method to sell tickets than traditional approaches. Through its licensing and consulting services, GEE offers third party ticket agents, venue owners, promoters, entertainers, team owners and other event sponsors (GEE's customers) the ability to dramatically enhance their revenue yield from eTicket sales, concessions, merchandising, parking, and other revenue sources - by allowing the entry price for entertainment events to be based upon the basic economic principle of supply and demand. To achieve this, GEE has designed and developed an integrated eTicket market/trading and electronic entry system, in effect creating a stock market equivalent, resulting in IeOÔ (Initial eTicket Offerings), and controlled, as well as liquid, secondary trading for the event ticketing industry. The eTicket market/trading system is integrally linked to an electronic entry system creating one cohesive solution that will allow patrons to trade their eTickets up to and even after an event begins, because no physical paper tickets will be required for entry. The result is an optimal venue yield for the event promoter, owner or sponsor, as well as increased access and liquidity for patrons. In addition, GEE's licensed services result in an extremely valuable strategic asset which is a highly sophisticated and detailed database of patron demographic, bidding and purchasing behavior. These strategic assets result in much more effective and targeted direct marketing by GEE's customers.