Info

Founded in 1988, the Westport Consulting Group is a financial services marketing consulting specialist. The firm helps banks, insurance companies, brokerages, credit card organizations, mortgage providers, investment managers, private banks and healthcare organizations bring new products and services to market, reshape existing products and build business units. Separate Westport units advise clients in the area of strategic marketing communications and the design and development of PC-based database solutions. In addition, Westport Consulting sponsors a bi-annual syndicated research study for global banking concerns in the area of electronic banking and treasury management. The clients of Westport Consulting Group include many of the largest global financial service companies as well as many domestic mid-sized and specialty financial institutions. Assignments have covered a broad range of financial services categories and have been regional, national, and global in scope. Westport Consulting Group (WCG) develops quantifiably measurable marketing plans , from concept to positioning up to implementation , using proven methodology and based upon its knowledge of the financial services sector and the customers and consumers it serves. Past assignments are roughly equal between business-to-business and business-to-consumer marketing activities.