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Founded in 1981, The New England Consulting Group pioneered the concept of experience-based consulting and brought a new model of "Principal Principle" to the management consulting industry. Each principal in our firm is a senior professional, with a proven track record of performance. This ensures that our clients receive the benefit of counsel from successful line managers with many years of marketing experience. We founded the New England Consulting Group because we know that an experienced team of marketing management consultants can significantly enhance the sales and profits of any well-managed organization for which marketing is or should be important. Our strategy is to have a significant and immediate positive impact on our clients' businesses by providing superior counsel. This strategy is executed by what we call "The Principal Principle." At least two principals of our firm are assigned to every client project we undertake, from inception to successful completion. The result is a consulting product that helps our clients accomplish specific objectives in the marketplace - effectively, efficiently and expeditiously.