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Montner & Associates develops and implements business communications plans that raise the profile of client companies to audiences in their target markets. For companies selling directly to consumers, our standout competitive advantage is our broadcast media results. In the B2B arena what sets us apart is a deep understanding of technology-based products and the markets and channels for them. All of our clients value our commitment to having our senior partners working directly for the client. This stands in sharp contrast to the frequent changes in account teams at other agencies that force you to re-train and worse still often lead to periods of lower performance. Our customers consistently compliment us on our ability to generate placements, on our writing skills and the quality of our counsel. Montner & Associates principals offer strategic, technical and communications expertise acquired over several years of having worked with these industry leaders: Hypercom, JCB Credit Cards International, NYCE, First USA, Chase Bank, Motorola, Schlumberger, the Smart Card Alliance, Bioscrypt, SCM Microsystems, HID Corporation and ASSA ABLOY. M&A is the premier PR services firm in the smart card industry. Our references span seven years of communications leadership and results, originating in 1995 with national media coverage of smart card technology by CNN's "Moneyline," ABC-TV's "Good Morning America," and USA Today on behalf of the Smart Card Forum. Today, the Smart Card Alliance is a client. Many of our best clients come to us due to dissatisfaction with other agencies. Based on experience, we can boast that indicators of a good fit for us are a recognition that your current agency does not understand your business, cannot write a high-quality news release for you, cannot help formulate messages, cannot provide adequate counsel or is not effective representing your interests with media and analysts. Our team blends media relations, general management and marketing management experience in and for the payments industry and their systems providers. With this combination we deliver top-quality communications counsel and consistently achieve outstanding results. Below are some specific credentials and qualities that M&A brings to clients' communications efforts:Top-tier media relationships High energy level and sense of urgency Determination to get results High degree of media deadline responsiveness Extensive knowledge of technology products and the markets and channels for them Excellent writing skills --news releases, backgrounders, articles and message development