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BBG is an experience-based marketing and promotional marketing consultancy offering a variety of services for manufacturers, retailers and agencies. After 20+ years of consulting and managing major agencies, Chris Barr and Kathryn Benedett founded BBG in 1997. The firm was subsequently acquired by The Interpublic Group of Companies (IPG). In 2001, Chris and Kathryn were appointed to manage multiple offices of IPG's Marketing Drive Worldwide, a leading integrated marketing and co-marketing agency. In 2006, the Principals returned to the private sector and re-formed BBG LLC as an independent company. BBG is a Minority Women-owned Business Enterprise (MWBE).