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Devonshire Associates Ltd. was founded in New England in 1986, providing consulting services in the database marketing industry, working with client companies such as CellularOne, Timex, and Connecticut Public Television. In the early 90's, Devonshire expanded its client solutions in providing analytic services as well. Ongoing customer database services were provided to major retailers such as Barnes & Noble and Starbucks as both began their rapid bricks and mortar expansions. Devonshire also supplied market analytics to companies like Mannington Mills, Snap-On Tools, and Estee Lauder. During this time, Devonshire became more engaged in applications involving geo-based demographic and econometric information, forging alliances with the industry veterans at Market Statistics and Scan/US. From these relationships, Devonshire developed an expertise in creating custom geo-based demographic and econometric database solutions for clients in niche markets. Devonshire worked with industry leader Technomic in creating and updating FoodServiceUSA, an information database measuring geographic wholesale market potential in fifteen commercial and non-commercial foodservice segments. Devonshire also built and annually updated a household segmentation system, LifePhase, on behalf of MarketKnowlege/Interelate. Rand McNally turned to Devonshire to fulfill their unique requirements for creating city-based demographic and econometric data, launching Devonshire's relationship with the world's largest commercial mapmaker. Devonshire may not be a household name, but our demographic and econometric data can be found in industry-leading companies and products. Our data is packaged in systems delivered by companies like Arbitron, Marketron, and Sales Evaluation Associates. Devonshire provides demographic and econometric data for the oldest reference guide in continuous publication, Rand McNally's Commercial Atlas & Marketing Guide, as well as their Road Atlases and Road Maps. Devonshire data is offered for resale in desktop mapping solutions through Tactician and Scan/US. Our data has also been made available online through FIND/SVP's Find.com and Rand McNally's online strategic mapping solution - CommercialAtlas.com. Devonshire data also helps drive decisions in organizations such as Wells Fargo, Rowe Furniture, Goodwill Industries, Selective Service, AXCIOM, Nielsen Media Research, and members of the American Home Furnishings Alliance.