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REL's Brand Discernment Process produces clarity and focus and purpose. When they go through the process, clients tell us they find comfort in knowing who they are and what they need to do to reach their aspiration. Others might be tempted to take your money while you figure out where you're going. We think we get paid to get you there. That's why we ask a lot of questions, starting with, "What's your aspiration?" and ending with, "How can we help you get there?" Then we deliver a dynamic plan of strategic initiatives to move your organization forward with purpose and discipline.