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Fidelity Bank is now moving into financial services to help customers with insurance, financial planning, brokerage services, trust and estate planning and more. Fidelity Bank also plans to open more branches in the Greater Des Moines in the near future. Though Fidelity bank has grown more than 50 percent since March 2004, its staff has no plans to compromise the level of service they provide. "You don't create relationships overnight," Greenfield said. First you plant the seed, then through care and attention over time that seed develops into a fruit. We never want to lose sight of the fact that we are here to serve the customer. Servant hearts form the foundation of our company. People don't care how much you know until they know you care. Our people not only care, but equally important they are in control of the processes that produce caring results."