Info

We serve client organizations that range from Fortune 50 Corporations to small non-profit institutions and that are based in both North and South America. Our firm is privately held by its principals, and has established affiliates in the United States and Canada. Our mission is to help you to know more about your existing customers, to find and cultivate those prospects that are ready to become your customers, and then to help you develop a lifetime relationship with those customers as they progress through each of life's cycles. We will provide a cost-effective strategic resource for you by working as an integral part of your team to:Identify and assess market opportunities Set business goals and objectives Develop strategic plans and tactical guidelines Implement infrastructure changes to meet goals Develop successful marketing plans and approaches Perform targeted marketing research analyses Rapidly implement solutions We provide comprehensive market research services to identify, collect, and analyze vital information about our Client's markets and customers. Using compiled and direct-collected information, we develop dynamic models specific to our Client's market, and use them to evaluate our Client's market position and potential. We use these models to develop and tune lifetime value assessments about their customers and prospects. The information from these models is then used to overlay target markets and delivery channels to optimize communications reach and frequency, and to acquire appropriate prospects that match the specific niche. As management consultants, we build on our Clients' organizational philosophies and structures to create and implement successful solutions, and work with our Clients to tune their organizations and approaches to effectively implement and expand on these solutions independently. We provide strategic and tactical planning and support for the targeted marketing of products and services through the integration of traditional and non-traditional channels. We have established ourselves on the vanguard of developing and implementing solutions that cultivate customer relationships, and which convert qualified prospects into lifetime customers. Brandywine, an active member of the Direct Marketing Association since 1989, has been a pioneer in the art of targeted database marketing and our principals have been recognized by the DMA for leading edge organizational and technical achievements in database marketing.