Info

PeopleTalk specializes in:Evaluation of developing and finished work:- new and existing products: concept through finished product- advertising: storyboards, animatics, finished advertising - creative properties: magazines, programming, package design, websites Customer satisfaction: mystery shopping Product usage studies Brand planning: brand analysis and image development Target audience definition Strategic planning. Research methodologies and services offered include:Focus groups In-depth interviews Friendship pairs, trios or groups Panels: a panel of screened consumers for repeated contact Ethnography: in-home or on-site interviews Telephone surveys: in-depth phone interviews especially useful for researching executives, professionals or physicians etc. On-line focus groups In-depth interviews: IDI