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Group 3 Marketing has worked with a wide range of specialty retailers from independent retailers to chains listed in the Top 100 Specialty Retailers. What we have learned in the past sixteen years is that no one program fits all retailers. We utilize a Discovery Process that begins with your available technology as our starting point and then moves through a methodology that examines your current marketing situation, the competitive environment, your financial willingness to implement a relationship marketing program, and finally, management's emotional willingness to support a customer centric initiative. We involve all of your management team - marketing, finance, merchants, and operations. We work in three stages:The Development Stage: when we walk through the Discovery Process, develop a written action plan and generate a financial Proforma. The Implementation Stage: After management approves the program, we assist the client in the creative and technical start-up; this includes programming, web integration, copy writing, creative design, etc. The Operational Stage: From a pilot to chain roll-out, we execute all the technical and marketing elements of the program. Shoe Carnival - Savings Club Shoe Carnival is a 250 store discount footwear retailer that wanted to create a marketing program to identify, track and reward their customers. They knew very little about their customers. Their major competitors already had rewards/loyalty programs in place. We recommended implementing the SAVINGS CLUB. However, we believed that competitive programs took too long for customers to earn a reward and the rewards were too rich, negatively impacting the bottom line. Today, using the Group 3 Marketing model, members earn Savings Club "Points" and also get Bonus Points for shopping on Tuesdays, keeping their e-mail current, plus monthly special shopping incentives. Members are sent postal communications if they have earned a reward. Members with e-mail are communicated to monthly. Members may also view their current point status, change their personal contact information, and even record a missed transaction electronically via the Shoe Carnival web site.