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4R Systems provides retailers breakthrough technologies that profit optimize inventory decisions throughout an item's life including: Initial buy Replenishment and allocation for stores and distribution centers End-of-life strategies including markdowns By profit optimizing decisions such as how much to buy, when to do so and how much to keep in each store or DC, retailers are able to profitably reduce lost sales while simultaneously providing better customer service. For a $1 billion retailer, this profit impact can easily be $20 million or more. 4R's clients have seen improvements in sales, service levels, inventory levels and profitability from working with 4R to profit optimize key inventory and supply chain decisions across the life of a product. Founded by supply chain experts Dr. Marshall Fisher of Wharton Business School and Dr. Ananth Raman of Harvard Business School - whose groundbreaking research on product lifecycles with over 30 world-class retailers pioneered retail supply chain analytics - 4R provides retailers and manufacturers with the tools and services to drive their businesses to new levels through the application of retail/supply chain analytics.