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MobileLime® is a relationship marketing company that provides integrated mobile rewards, promotions and payment solutions to merchants worldwide. The company's unique approach weaves the mobile channel into the fabric of the shopping experience allowing merchants to build stronger, one-to-one customer relationships and increase loyalty, frequency and sales. Consumers benefit from cardless rewards programs, paperless coupons and special promotions that are targeted and personalized by the merchants they frequent. MobileLime was awarded 1st place at the Wireless Emerging Technologies Award at CTIA WIRELESS 2006, the GEM Award for Best Systems and Programs, and the Innovation Award from the Global Mobile Marketing Association. MobileLime also won the 2005 Global Retail Technology Award for Best In-Store Innovation. MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.