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WIT Strategy develops communication strategies on a bespoke basis for each of its clients. We develop and execute effective message development and tactical campaigns that build on your specific media and communications priorities. A typical WIT Strategy engagement may begin with our unique communications audit including analysis not only of what the media is saying about you, but what your own company is saying internally, what your clients may not be telling you and what your competitors think about you as well. Then using "pull-advertising" techniques and media placement we exploit your strengths, confront your weaknesses head-on, and differentiate your position within your vertical exposing your competitors' weaknesses. Tactically, this diligence characteristically leads to the design and execution of these and other tactical objectives:Lead generation Differentiate client's service Position client as driving the industry standard Media placement with focus on thought-leadership as expressed through bylines Panel design and speaker placement It goes without saying that speaking engagements at key industry conferences establish your executives as subject matter experts. While most PR agencies are seldom asked to design panels for their clients or participate on them in conjunction with the agency's representation, WIT Strategy makes panel design and speaker placement for clients a priority. While WIT Strategy partners would never write about our own clients, we do write about our clients' industry segments. As ombudsmen within multiple segments of the interactive industry WIT Strategy partners are offered moderator slots on panels at nearly every show , not panel slots, those go to our clients. On average, WIT Strategy partners speak at industry conferences and moderate industry panels as unbiased industry experts in advertising, marketing, and other related verticals more than once a month , more than twelve times a year.