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Unica Corporation is a provider of software and services used to automate marketing processes. The Company’s set of integrated software modules is offered under the Affinium name. Focused on the needs of marketers, Unica’s Affinium software enables the marketing process for direct, Internet and brand marketing, from analysis and planning, to budgeting, production management, execution and measurement. As an enterprise marketing management (EMM) suite, Affinium delivers a marketing system of record, a solution through which marketers capture, record and manage marketing activity, information and assets, design campaigns and report on performance. Its software offerings consist of six modules: Campaign, Plan, Detect, Leads, NetInsight, Model, MarketingCentral and Insight. On July 12, 2007, the Company completed the acquisition of MarketingCentral, LLC (MarketingCentral), a provider of Web-based marketing management solutions.(Source: 10-K)