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Cinema Entertainment Group (CEG) is an entertainment company that is launching a new interactive digital cable network especially designed for delivery via upgraded Pay TV platforms. CEG's strategic partners include Commerce.TV, New Line Cinema, Microsoft Corporation and Liberate Technologies. The company's new channel was created to celebrate film, while capitalizing on new and advanced technologies to deliver interactive shopping services to subscribers. CEG is working to launch one of the industry's first services to change the traditional model for subscription and cable television networks. The Company was formed by partners who have more than four decades combined experience in launching television networks, interactive services and platforms worldwide.