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Dale O. Britt founded Bluff Equipment as an International Harvester dealership to serve the South Central Illinois agriculture industry. In the years since its founding, Bluff Equipment has experienced strong business growth by following the business model established by Dale of providing a quality product and superior customer service. In 1978, Bluff Equipment moved into its new facility and John D. Britt was promoted to President. As John continued to grow the business, new product lines were introduced and in 1992 Bluff Equipment opened a second facility in Highland, IL. In 2008, John's son, Matthew D. Britt joined the company and now heads the Sales Department. Today Bluff Equipment, Inc. distributes and supports several manufacturers of farm implementation and lawn care products.