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When Jeff Pink founded ORLY in 1975, he was motivated by a simple idea: to innovate natural nail care. By creating products designed not only to beautify but to also strengthen and repair, ORLY redefined the way women pamper themselves. With the debut of Romeo nail mender with silk fibers and Ridgefiller smoothing basecoat--the company's first signature treatments-ORLY quickly established a vibrant tradition. Since then, Jeff Pink and the ORLY team of beauty experts have worked to cultivate a brand that is the professional's first choice in natural nail care. Thirty years and 25 treatments later, ORLY has developed a comprehensive line which includes base and top coats, strengtheners, quick-dry agents and cuticle care products. As much a trendsetter as a nail care brand, ORLY also introduced the first-ever iconic nail look. Since the mid-1970's when it was developed by Jeff Pink, the Original French Manicure® has prevailed as the ultimate in nail chic. From day job to dance floor, first date to wedding day, hip to haute couture-French is the ultimate accessory. Jeff created this versatile look to complement the Hollywood star's entire onset wardrobe. It was then introduced on the runways of Paris where it became an instant classic. Since these initial product offerings, ORLY has proceeded to celebrate natural nail care with definitive style. One of the industry's leading color houses, ORLY is continually introducing new seasonal color ensembles and fine-tuning the permanent collection of over 105 shades. By diligently analyzing fashion trends and precisely custom blending hues, ORLY has established a dynamic palette composed of subtle sheers, vivid crèmes, dazzling shimmers and smooth glitters. Always the pioneer brand, ORLY also reinvented the method of application for these superlative products. Taking a cue from the professionals who constantly struggled to open lacquer and treatment bottles, ORLY introduced the award-winning Gripper Cap in 2002. After three years of development in Italy, this patented and ergonomic tool made its premier, providing nail technicians with exceptional ease and flawless performance. And as ORLY reached its 30th anniversary in October 2005, the momentum Jeff Pink generated in 1975 continued to build. ORLY ventured into skin care, creating cutting-edge products such as Sugar Fix one step spa, Sheer Radiance lotions, and ORLY HandSpa and Pedicure spa kits. 2006 has also been an exciting year for the ORLY brand. In January the company relocated to a brand new state-of-the-art headquarters just outside of Los Angeles, California. The new building includes the company's 75,000 sq. ft. corporate offices as well as a warehouse and production facility. With over 11 ABBIE awards, ORLY has consistently been honored industry-wide as a leader in beauty care. This recognition will continue as ORLY delivers a future rich in progressive concepts for hands, feet and body. The ORLY brand embodies a heritage of quality and devotion that beauty professionals in over 60 countries worldwide have come to rely upon. Orly products are NEVER tested on animals.