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We know some plumbers own hardware and retail stores. We also know that in the past, others who claim plumber-only sales had their products resold and they are powerless to prevent it. That's why we are the first and only company to prevent this with our exclusive FaucetCraft Dealer Contract. The dealer agrees amongst other things to only sell our products on an installed basis - they can never resell them any other way. We also don't allow dealers to refer to our product line in their marketing materials or price books as their "budget line" because we want the name FaucetCraft to be profitable for you. We hope we rattle the industry with our leading policies. If other companies only respond to our lead and copy us out of pressure, instead of because they cared about your profession, so be it . The plumbing professional only stands to gain the more we can get manufacturers to join our cause. We have no shareholders and I have no partners, so we don't answer to them. We work only for you-- the licensed plumbing professional-- and we know it. What does "Faucets Direct" mean? We don't sell our products to wholesalers and we don't use commissioned sales people. Salespeople add to the price of the product and seem to change the price from one day to another or one sales person to another. We just sell direct to you, the licensed professional, which is why our faucets are surprisingly cost effective. "It's about time!" Don't you agree? We very much value the opinions of a group who are in a noble profession that has probably saved more lives than any other professions combined. So let us know what you think! In the meantime, browse through our website and enjoy what we think are the highest quality faucets sold the right way. You'll never find a company who more militantly advocates licensed-professional only sales and strives to ensure your profitable success with premium-quality, innovative products sold at the lowest prices possible.