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Student Insights was founded in 2003 on the simple principle of providing affordable, effective market research to higher education. Student Insights, located near Pittsburgh, launched its Student-View Report for the Western Pennsylvania region in 2003. This comprehensive survey helped a number of regional colleges focus their marketing and recruiting efforts to attract more students. Based on the initial success and inquiries from across the United States, we expanded our Student-View Report to cover institutions in all 50 states. Student Insights also expanded its range of higher education market research, including focus groups and surveys of parents, guidance counselors, current college students, alumni and employers. Student Insights was recently featured in the Pittsburgh Business Times.