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Southern Opinion Research is a private, independent survey research firm that specializes in media audience analysis, intellectual property and legal and litigation surveys, politics and public policy and general professional and consumer research. Based in Tuscaloosa, Alabama, the firm has gained a reputation for accurate and reliable survey research in Alabama and throughout the South. The company was formed in 1987 and has worked with a wide variety of businesses and organizations to meet their survey research needs. Since its founding, SOR has conducted more than 300 research projects. Southern Opinion Research used the latest available survey research technology and techniques. We provide for our clients an efficient means to obtain survey information at a reasonable cost. We take particular care to listen to our clients to make sure we understand what kind of information they are seeking and what audiences they are trying to reach. We lead clients carefully through the research process so that they understand what information they are obtaining and what they can do with that information. Our extensive experience in conducting surveys allows us to help clients interpret information they get from their surveys so that they can use it to their best advantage. Southern Opinion Research subscribes to the code of professional ethics and practices for survey research of the American Association of Public Opinion Research.