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Hoeck Associates is a leading strategic branding and marketing firm. We translate intangible company, product, and service attributes into meaningful communications that connect to your customers. We believe that instead of focusing so much on promoting products and services, organizations need to start revealing more about "who" they are as a company and how that relates to the product or service, so that customers can connect with them on an emotional level. Hoeck Associates offers marketing communications and branding services, free reports, and other resources to organizations that want to truly connect with customers and gain a competitive advantage. Learn more now at www.hoeck.net.