Great Lakes Marketing
advertising · Brand marketing
Info
GLM is a full-service marketing research firm consulting in the area of package closure evaluations and package labeling design. A distinct area of expertise is the development of effective opening instructions. Video Taping: GLM provides quality video tapes of the child and senior panel testing to help our clients understand how the children access the package or why the seniors have trouble opening the packages. Interviews: Questions can be added at the end of a standard protocol test or an independent survey can be conducted to evaluate: package designs, ease of understanding the directions, tools or skills needed to open packages, etc. Focus Groups: To help clients make design changes or develop opening and closing instructions, GLM has developed a mini-focus group program. We conduct several mini- sessions with small groups of seniors to evaluate packages and instructions. By making revisions throughout the sessions, we are able to create and test the revisions in a one or two day program. Consulting: GLM has been testing CR packaging for the CPSC throughout the years. This experience translates into helpful information for our clients. We enjoy answering questions about your package and giving you the benefit of our testing experience. Dr. Lori Dixon, Principal of Great Lakes Marketing, recently appeared on ABC's Primetime Live as an authority on child resistant packaging. Follow this link to a transcript of that broadcast. Great Lakes Marketing has provided marketing research and marketing consulting to businesses and not-for-profit organizations nationwide for over three decades. Our qualitative research has helped businesses design successful packaging, create effective labeling and develop easy-to-understand product user instructions.
Map
3103 Executive Parkway , 43606 Toledo