Info

ValueClick, Inc. is an online marketing services company. The Company sells targeted and measurable online advertising campaigns and programs for advertisers and advertising agency customers, generating qualified customer leads, online sales and brand recognition on their behalf with online consumers. ValueClick’s customers are primarily direct marketers, brand advertisers and the advertising agencies that service these groups. The Company generates the audiences for its advertisers' campaigns primarily through networks of third-party Websites and other online publisher partners. The Company derives its revenue from four business segments: Media, Affiliate Marketing, Comparison Shopping and Technology. On July 30, 2007, ValueClick completed the acquisition of MeziMedia, Inc. an operator of United States comparison shopping Websites.(Source: 10-K)