Info

Broad Reach Associates LLC is a management consulting firm providing leadership in strategy, marketing and sales to turn innovative ideas into business advantage. We help companies to get focused, get to market and get results via:Business strategy and analysis Product planning, positioning and marketing Sales and marketing process, programs and revenue optimization Broad Reach is a small firm with significant real-world experience. Our contributions are hands-on and high-impact. Our clients are involved with enterprise and application software, e-business and related services. We serve companies across industries, with a particular focus in financial services. Broad Reach partners with clients to define, execute, analyze and optimize strategic initiatives. If you are ready to launch new ventures or enhance existing ones -- strategies, products, markets, or businesses -- Broad Reach Associates is ready to help. What is a broad reach anyway? A broad reach is a nautical term for the fastest point of sail. The wind, the water and the boat are all working together for optimum results. An appropriate metaphor for business on land (or on the Internet) too! The lines in our logo depict a broad reach.