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Indian Motorcycle Sturgis is more than just a dealership - it's a destination. Located just off Lazelle Street in the heart of rally country, we serve riders from across the nation year-round, not just during the Sturgis Motorcycle Rally. Our showroom features the full lineup of Indian Motorcycle models, including the Scout, Chief, Chieftain, Challenger, Pursuit, Roadmaster, and FTR. We offer certified service, factory parts, financing, test rides, and everything riders need to hit the road - whether you're a first-timer, a cross-country road warrior, or a rally regular. Our team lives the lifestyle and brings true V-twin passion to every customer interaction. We're proud to offer dependable year-round employment, an experienced staff, and the kind of rider-first service you can only find in Sturgis. Stop by, gear up, and ride out.