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Shabbir Advisors is an integrated strategic management company that focuses on strategic planning, marketing, diversity training and website design. We develop strategic plans to achieve business goals, marketing plans to increase customer base and public relations to get your company noticed. We also provide employee diversity training to identify the real, but "unsaid" thoughts so your employees relate effectively with each other and your customers. We design and host your website to communicate your products and services worldwide. We are the winning formula for launching your company's vision. You can find more information about our company at www.shabbiradvisors.com. · What is Marketing? The American Marketing Association, representing marketing professionals, states that "marketing is an organizational function and a set of processes for creating, communicatin, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." Many people incorrectly believe that marketing is the same thing as advertising or personal selling: this definition shows marketing to be a far broader activity. This definition stresses the importance of delivering genuine value in the goods, services, and ideas marketed to customers. Also, note that the organization doing the marketing and the stakeholders affected-such as customers, employees, suppliers, and shareholders-should both benefit.