Info

The media professionals at Absolute Media are dedicated to improving our client's marketing and advertising campaigns by applying a combination of customized, creative media strategies with effective executions. We specialize in crafting media strategies for new product introductions and in stretching the media budgets of advertisers, particularly those in competitive business segments. The professionals at AMI believe that successful advertising campaigns must be based on a strategically insightful media approach. AMI's senior media professionals take the time necessary to understand the marketing environment of our client's products. Negotiating low rates is very important. However, We reject the notion that the lowest prices are always given to the biggest buying companies. Rather, most senior media professionals agree that the big buying agencies are more likely to pay average prices. Our company provides a high level of media expertise and responsive client service, illustrated by long relationships with our clients. Our senior staff works equally well with agencies that outsource the planning and buying and in client direct relationships. Gene Willhoft, President and Media Director, sets all strategies and attends all major meetings. Mr. Willhoft has spent 25 years in media planning and buying and was the Director of Media Services at three Manhattan ad agencies: Ally & Gargano, Grace & Rothschild and Angotti, Thomas, Hedge.