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MindAvenue develops and markets tools to create and deliver rich creative content for interactive media. In creating AXEL, MindAvenue has taken the creative road less traveled, enabling innovative graphic artists and web designers to offer fully interactive 3D animation and content to today's web sites in less time and with less effort. Graphic artists and web designers notice the understanding touch of award-winning designers and developers in the creation of AXEL, the first complete solution for the creation and delivery of fully interactive 3D animation for the Web. AXEL enables overactive imaginations to deliver sophisticated interactive animation, while simultaneously shrinking the typical costs of production. Based in Montreal (Canada) and founded in 1998, MindAvenue began, in mid-June 2001, offering AXEL 1.0, a unique and fully complete authoring tool. AXEL aids in the creation of interactive 3D content for increasingly stunning websites. In addition to the creative software, MindAvenue offers AXEL Player, a uniquely lightweight, feature-rich, easy-to-use plug-in. With AXEL, MindAvenue also offers a vigorous, independent and ever-evolving technology platform capable of great imaginative and technical growth. Through the frequent release of new features and AXEL versions, MindAvenue offers an infinitely scalable creative tool to graphic artists, web designers and the companies for whom they work. AXEL enables creative professionals to imagine and deliver stunning Web content quickly and easily, without any programming. The tool's built-in modeling features effectively eliminate the need for other authoring tools, while providing all the uniquely powerful features of animation, interaction and integration necessary for a rich media experience.