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Prizm Development, Inc., is an award-winning development company that works with physician groups and hospital systems that are interested in creating centers of excellence. Prizm Development has helped physician groups and hospitals improve the way care is provided, and has improved the awareness for services among the local target audiences, including managed care companies, large employers, workers compensation referral sources and consumers. Prizm works with physician groups and hospitals to accomplish the following:determine if the center of excellence will fill a need in the local market determine how competitors are perceived by referral sources develop win-win contractual alliances with managed care organizations and large employers by creating innovative case rates that package physician, diagnostic and facilities fees into surgical and non-surgical global case rates develop database software systems to enable groups to download charge and ICD-9 data into a PC environment for quicker analysis of global rates develop database marketing systems that automate communication with large groups of referral sources, existing patients and desirable prospects use Prizm's proprietary binary-path clinical protocols that streamline care, reduce treatment variation and enable groups to price themselves for spine services under predictable prices for episodes of care promote the center as a regional referral center with communications that reach consumers, employer referral sources, managed care referral sources and physician referral sources Bob Reznik, President of Prizm Development, holds a Master's degree in business administration that is specialized in healthcare and quality management. Throughout a career that includes 25 years in healthcare, he worked with the second largest hospital company in the United States, one of the busiest trauma referral centers in the nation, and helped build a group of three doctors into the nation's largest spine specialty clinic, Texas Back Institute. Over the years, the center has been featured by NBC's Today Show, CBS This Morning, USA Today, Fortune, Forbes, Good Housekeeping and Better Homes. Prizm also worked with the Male Health Center, the nation's first specialty clinic specializing in the new field of male health, as well as an occupational medicine company, several practice management companies, and several large orthopedic and neuroscience physician groups in Georgia, Ohio, Tennessee, New Mexico, Colorado, Maryland, North Carolina and California. Prizm provides space planning, finish-out guidance and physician recruitment, then promotes the new center with informative ads, marketing communications and appealing Web sites that educate consumers on how to lower the risk of a health problem or how to apply home remedies safely. These educated consumers then pull themselves to the high quality centers. At the start of a project, Prizm creates a strategic timeline that outlines the sequence of activities over the coming year. In most cases, Prizm is involved with a specific client for 12-18 months. At this point, we help the center become self-sufficient.