Info

I.S.M.'s marketing team has over nineteen years of experience in the product placement arena, from movies to television to music video productions. With a diverse background that includes retail, corporate sponsorship procurement, merchandising, event coordination, and promotions, the I.S.M. team understands the complexities of entertainment marketing. With a wide variety of clients, I.S.M. has been labeled by industry experts as a "boutique product placement shop." From emergency room chest drains to fashion sunglasses to digital audio players to computer storage disks, I.S.M.'s corporate partners require an individual approach to product placement marketing. I.S.M.'s marketing team has developed sophisticated placement strategies for each client, creating targeted, focused programs. "Most product placement agencies will offer an across the board placement fee regardless of the type of product or service, as well as a few standard retainer programs," said McQueen. "Over the years we have developed a system that categorizes brands, allowing us to implement and execute programs based on key criteria such as the type of product, consumer demographics, length of the program and degree of placement difficulty. This allows us to customize each clients' placement program." As with all relationships, communication is critical for success. I.S.M. clients are kept informed via phone, fax, and email, with all placements approved in writing prior to I.S.M. committing to studio productions. The team's "Product Placement Opportunity Reports" provide production details including project synopsis, cast, distribution company and a summary of the specific opportunity. "We feel it's critical for clients to participate in the decision making process," said McQueen. "We'll read the scripts, determine the opportunity level, estimate the quantity of products needed and negotiate with the studio, but the client must have a say in the final approval." The team also prepares detailed six month and one year overviews outlining all product placement marketing activity, complete with video clips of placements and still shots of products.