Info

Media Lead LLC is a leading international mobile games, wallpapers, and other mobile content publisher and distributor, primarily serving GSM networks in East Asia and the Americas. We offer quality publishing and porting services for j2me cell phone mobile games, wallpapers, and other mobile content, supported by acquisition of fantasy and science fiction brands. We share with you over twenty years experience in Internet and mobile media. Unlike console and PC game players, the phone consumer's tendency is less toward the most sophisticated, highest- end game play. Instead, the mobile phone game consumer plays for five to twenty minutes between meetings, while commuting, waiting in lines, on the 'jon'; and requires quick, easy "in- and- out" access. Behind Media Lead's philosophy is a faith in the empirical method as a way of learning through trial and error. Setting aside instruction manuals, the youth of our day use this method -- "hypothesis, experiment, and analysis" -- to learn to play games (see Wired Magazine 04/2006 cover story by Will Wright, "Dream Machines"). A key mobile phone game market segment is the youth who "sneak- a- peak" at games on their parents phones. FourPillars: Media Lead is involved in four key areas of the mobile business eco-system, our four pillars -- publishing, distribution, tools of the trade, and marketing.