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Ameritherm has specialized in and refined this process for 20 years to serve companies around the world. "You can find our clients in the Fortune 500. You can find our clients in a small shop down the street," said Rosenbloom. A good 40 percent of Ameritherm's business is shipped overseas. Companies need parts heated for an array of reasons. Ameritherm Systems are designed specifically for each job, but the process is generally the same. A precisely fitted copper coil generates an electromagnetic field around a part. The parts natural resistance works against that field to create heat and lots of it quickly. It can generate as much as 2000 degrees in less than a second. The beauty of this technology is that you're able to accomplish your objective with tremendous repeatability and excellent precision. That's something Ameritherm clients value. Ameritherm's challenge is responding exactly to what a client wants to accomplish. "It's an understanding of what the marketplace needs and responding to that marketplace very aggressively and keeping that customer base very happy," said Rosenbloom. Responding also means being willing to change. "We've been out in front of the technology and that's one of the things that's differentiated our company from other companies. We again, continuously look at ourselves and understand what we can do better," said Rosenbloom. Ameritherm employs 60 people, but it has a tough time finding engineers who specialize in power. "There are not a lot of people getting into the down and dirty aspects of power. And that's what we do we generate power. I think a lot of engineers are more involved in the computer sciences and information technology and that is one of the struggles. Finding good radio frequency power engineers," said Rosenbloom.