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Trofie is an acknowledged leader in the field of marketing and advertising for a diverse roster of clients that includes airport retailers, bookstores and newsstands, casinos, convenience stores, movie theaters, specialty retail operations and sports and entertainment arenas nationwide. Launched in the early 1990's to provide advertising and marketing expertise for independent and minority concessionaires in the airport retail sector, Trofie has grown and expanded its capabilities to serve an ever-widening pool of clients and venues. Today, Trofie, Trofie Books!, Trofie Digital Advertising, and Via Trofie, provide a comprehensive range of services and resources and offer fresh and original thinking that directly translates into increased sales and new revenue streams for clients.