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In August of 2002, Xenon signed a landmark deal with Mexican media powerhouse Grupo Televisa to develop and be the exclusive distributor for its domestic video brand, Televisa Home Entertainment. Working with a wide range of dynamic programming, such as classic television series, top-rated telenovelas, documentaries on major Latin stars, and theatrical features, Xenon has positioned Televisa to be the dominant brand in the Latin/Spanish-language genre. Apart from its activities in the black audience and Latin/Spanish genres, Xenon is committed to the acquisition of independent films, documentaries and television content that will provoke, excite and inspire consumers, and can be positioned to stand tall on the shelves of a wide spectrum of U.S. retailers. In Late 2004, Xenon entered into a distribution agreement with Universal Music & Video Distribution, the home entertainment division of the world's largest record company, Universal Music Group. The addition of UMVD's superb sales force and replenishment abilities to Xenon's unique vision of the marketplace will ensure its position as the dominant independent label in the nation. Xenon's corporate philosophy can be distilled down to a few simple maxims: innovate don't imitate; listen to what consumers want and find it; enter a niche and make a commitment to it; embrace filmmakers whose actions speak to their goals; and remain ahead of the curve, with the ability to think and execute in ways that the major studios haven't yet contemplated.