Info

Winner & Mandabach Campaigns is a full service, national consulting firm that specializes solely in ballot measure campaigns - including ballot initiatives, referenda, constitutional amendments and bond measures. W&M produces and oversees all aspects of ballot measure campaigns, including: strategic planning, paid advertising (W&M has produced and placed more than 1300 television advertisements), direct mail, phone banks, public opinion research, grassroots outreach and get-out-the-vote activities. The firm has developed unique methodologies in the ballot measure field, including customized approaches to the development of ballot measure strategies, opinion research, advertising production and placement, media testing, earned media strategies, coalition-building and grassroots/GOTV activities. W&M has more ballot measure experience than any other firm in the nation, having managed and consulted on more than 140 statewide and local ballot measure election campaigns in 26 states and over 30 municipalities. The firm has achieved a win record of 90% in 140 ballot measure campaigns. W&M is the only firm in the country that has passed - as well as defeated - a large number of ballot measures. Since 1990, the firm has won 34 "YES" campaigns, which are historically much more difficult to win than "NO" campaigns. The firm has managed and consulted on campaigns in all regions of the country. W&M has worked in nearly every state in the nation where the initiative and referendum process is available. The firm has also consulted on issues in Europe and the Far East. ABC Television has called W&M the leading ballot measure firm in the nation, and the firm's campaign methodology has served as the model for a Harvard Business School case study on effective political campaign management. The firm has directed campaigns in various fields, including: energy, biotechnology, taxation, utilities, health care, food and agriculture, government regulation, banking, gaming, high technology, insurance, mining, packaging, solid waste, telecommunications, transportation, and bonds related to parks, water, education, the environment and stem cell research. W&M has managed campaigns for clients of every size and sector, including: small and large corporations, business and industry coalitions, non-profit and civic groups, environmental organizations, government and quasi-governmental agencies.