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Traction has its proprietary Tempest PR Program to manage the outreach and effectiveness of your account so that you always know where your money is being spent, what it means in terms easily understood and to ensure that our time is always accounted for. This program is an over arching structure that allows all our staff to better serve you and make sure your goals are our goals. The Tempest PR Program Includes:Forecast: Our in-house analysis tool to determine your market share, mind share, current market trends and competitor's actions and products RainMaker: Our program to leverage your business and core-competencies to make sure your company is known in the business world Lightning Strikes: Targeted informational leaks and pitches to select journalists to get maximum value from each piece of news. Thunder Storm: Our noise making and press generating campaign to get your news out to the widest possible amount of targeted press. Tsunami: When you want the whole world to know about your product and every outlet that might be interested to get the news.