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Donat/Wald was founded in 1987 and quickly became recognized as a leader in Direct Response advertising. Over the last 20 years, Donat/Wald has been orchestrating successful campaigns for notable clients such as Columbia, Sony, MGM/UA, Mattel Toys, and ServiceMaster. Donat/Wald has earned a particular distinction for creating powerful referral and lead generation campaigns that are successful at building brand while driving response. The exclusive agency of record for 1-800-DENTIST for over 12 years, Donat/Wald built it up from a start-up to the largest dental marketing company in America. Donat/Wald's advertising for 1-800-DENTIST was responsible for generating millions of calls and dental production revenues in excess of $750 million. In addition to traditional television, radio, and print campaigns, Donat/Wald has developed online media strategies for such companies as American Express, Federated CarsDirect.com, and eCompanies. Today, Donat/Wald's multi-platform approach combines the power of television, radio, print, and interactive media to offer integrated solutions that maximize advertising ROI and enable precise accountability.