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Because Media 27 utilizes a completely digital workflow, many of these media assets can be repurposed effortlessly. A multicolored logo used in a trade ad can instantly be modified into a texture and implemented as a backdrop for a video of the clients product lineup, etc. Our responsibilities often cover a broad range of services, sometimes literally from ¯concept to distribution.² Graphic marks and ID systems/programs, brochures, catalogs (mail order), coffee-table style books and corporate/instructional videos are some of the end products we create for our customers. Many disciplines, such as design, photography, web site creation, video-production and complete project and web site management are covered by our multi-skilled, cross-trained and highly professional staff. Pre-Press , Media 27 has recognized the increasing demand for digital pre-press services, not only in connection with a content creator such as Media 27 but also as a source of these same services to Media 27 clients, who typically are making the transition from traditional to digital production. In addition, potential new commercial clients, who are now utilizing stand alone service bureaus (which only provide the pre-press support), will choose Media 27 for those services instead because in so doing they will benefit from a broader spectrum of integrated services.