Info

Merrill Research was founded in 1986 to serve the needs of high technology, consumer and services companies. We provide a unique blend of research, marketing and industry-specific know-how. Today, Merrill Research is one of the oldest independent custom marketing research companies in Northern California. We provide a wide array of global, multi-methodological research services. Our client base is comprised of some of the largest and most successful high technology and consumer companies worldwide. We offer both quantitative and qualitative research services including, but not limited to: web-based surveys, telephone surveys, central location testing, usability studies, focus groups, in-depth interviews, and mail surveys. Merrill Research specializes in strategic communications and positioning, new product development, product evaluation and customer satisfaction research. In 1997, Merrill Research led a team of investors in forming MarketTools, the creator of the leading online research survey engines, Zoomerang and zTelligence, for custom surveys and ePanels. MarketTools is backed by Merrill Research, Proctor & Gamble, General Mills and WPP, and other private equity firms. In 1995 the company won the prestigious Texas Instruments Supplier Excellence Award. Texas Instruments established its Supplier Excellence Award in 1983 as a way to honor businesses that provided exemplary service. The awards are a key vehicle for communicating the standards the company expects of its suppliers. The businesses are evaluated on six criteria including technology, responsiveness, assurance of supply, quality, cost and environmental responsibility.