Lutchansky Communications , Inc.

Lutchansky Communications is an award-winning strategic public relations firm specializing in enterprise and consumer technology. Highly regarded in Silicon Valley, the heartland of the technology industry, Lutchansky Communications (LComm) was founded in order to provide clients with the most value for their investment combined with the scalability and flexibility needed to provide additional services as your company grows. We offer strong worldwide PR services with affiliate offices in the U.K., Germany, France, Tokyo, China and Latin America. LComm provides clients with the best of both worlds - the intense focus that comes with a small firm without the overhead associated with larger firms. To that end, LComm is uniquely focused on the value of personal relationships to achieve results - we concentrate more on the people than the technology. However, the Lutchansky team is a group of individuals who are fascinated by technology and how it has profoundly changed the way people work, play, and live life. Founded in 1996 by PR veteran Robin Lutchansky, an important guiding principle for LComm is that in order to be truly effective, it is absolutely critical to offer advanced technical knowledge, a broad understanding of industry dynamics and finely honed strategic planning skills. Creating and implementing strategic, well thought-out initiatives that communicate to the press, and to the world at large who, what, where, when, why, and how our clients do what they do, and what makes them stand above their competitors, is what we define as Intelligent Media Relations (IMR.) In today's competitive environment, many larger firms pull a bait-and-switch maneuver by assigning entry-level employees to make media relations calls. We believe this can compromise and negatively impact even the most well-designed PR program. Lutchansky Communications is committed to excellence in all areas of PR, and will only put in front of the media qualified PR personnel that actually understand the business since IMR is a process that requires both brains and brawn. We at LComm know it is one thing to be seen and heard, and another to be seen, heard, and remembered. To leave a clear and distinct impression in a marketplace swamped with companies, products, hype and noise takes creativity and a well-developed perspective on technology and where it's going. We provide our clients with perspective and insight on the big picture issues, and combine that with the creativity, individualism, style and flair needed to execute memorable PR campaigns. We work with our clients on a strategic and tactical level to clearly communicate a company's core value proposition in a compelling way, and bring those messages to the marketplace through the media, forums, seminars, trade shows, think tanks, and any other traditional or non-traditional forums that are appropriate. Today's high tech industry is clearly in a period of great change, tremendous upheavals, and constantly moving targets. To hit the bulls eye in these uncertain times requires a dynamic creativity that recognizes public relations today is a process, not an event. LComm is focused on making that process impactful enough to change the course of an industry through creating a foundation, building a company's image, educating the marketplace and leveraging strategic partnerships to gain visibility. Our understanding of technology as well as market dynamics allows us to drill up, down or sideways to address any audience on any level. We take pride in our work, but most important of all, we love what we do, and that enthusiasm translates into results that make a difference. We do PR, and we do it very well. As PR professionals, we are privy to a level of information that is rarely available to in-house staff. As such, we can contribute to your strategic direction in a critical way with intelligence that equals some of the most important market research you can get...the real opinions of industry influencers about who you are, your technology, your executives, and perhaps most importantly, your competitors. We have delved deep into the art of the industry to be able to provide the best PR practices to our clients.