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As a premier provider of relationship marketing technologies and services, Netcentives has created the definitive model for helping our clients improve customer satisfaction, retention and lifetime economic value. We call it Return on Loyalty .More than 240 of the world's leading brick-and-mortar, click-and-mortar, and pure-play online companies have adopted our technology and services platform to maximize the value of their relationships with consumers, employees and business partners. A year ago, we managed just 2 million relationships. Today, we manage close to 40 million -- with the potential to create powerful, long-term revenue streams from each.Netcentives' customers have always known that their relationships -- with customers, partners, and employees -- are key to lasting economic success. Recently, they have begun to realize that the Web is the perfect tool for managing, sustaining and increasing the value of these relationships over time. As more and more companies come to the same realization, Netcentives has first-mover advantage in the world of technology and services designed to enhance one-to-one marketing programs in today's digital age.From building traffic to improving email response rates to increasing transaction value, Netcentives crafts marketing solutions designed to maximize the economic value of each and every one of our customer's relationships.The success of the Netcentives model is driven as much by newfangled technology as by old-fashioned human nature. People like to be rewarded.