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Mavericks Surf Ventures, LLC is a partnership between surfing legend Jeff Clark and San Francisco-based sports management and marketing firm Evolve Sports, LLC. Mavericks Surf Ventures produces The Mavericks Surf Contest and offers apparel and other licensed merchandise under the Mavericks brand. Coined as "the wave beyond," Mavericks inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits. On a date to be determined on 24-hours' notice during the winter season of 2006, 24 invited surfers will battle to determine the next Champion of The Mavericks Surf Contest.