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Double Fusion provides advertisers the widest possible range of in-game advertising and marketing programs, from measured spot media buys all the way up to full-on immersive storyline integrations, and now adds to its offerings the ability to combine mobile response with in-game campaigns. The partnership with Impact Mobile is a testament to Double Fusion's commitment to go beyond the conventional execution of in-game placements, beyond billboard ad buys. Double Fusion believes in exploiting the creative potential of the in-game medium for the purposes of enhancing the end-user experience with more meaningful ad placements and unlocking the full advertising revenue potential of publisher's titles. The partnership between Double Fusion and Impact Mobile enables advertiser-sponsored messages activated in-game through dynamically-inserted ads which include a simple keyword and cross-carrier SMS shortcode that will allow gamers to opt-in and receive PINs, tips and other content via their cell phones. Messages can range from sponsored tips and tricks to secret game codes and Easter eggs to free or premium mobile content from the game, creating value for the gamer and higher ROI for the advertiser. Additionally, publishers can utilize the mobile platform for value-add offerings such as enabling controls for persistent world games to direct character moves while the user is offline. Wireless instant messaging can connect gamers when not in the game world. "Our deal with Impact Mobile allows us to enable our advertiser and publisher partners to expand their reach to gamers and include personalized, direct communication with trackable results," said Ashley J. Swartz, senior director of creative strategy at Double Fusion. "Advertiser-sponsored content and information used in play is an incredibly powerful way to reach the heart of a gamer and create a positive brand experience for our advertisers. Impact Mobile's impressive background, expertise and connectivity to all major North American carriers make them the ideal partner for us." Impact's expertise is the creation of customized mobile marketing platforms that allow brands and agencies to activate and measure their offline media buys. "Double Fusion and Impact Mobile's partnership will further enhance the value of buying in-game media. Impact Mobile's automated marketing platforms will allow for dynamic, turnkey brand solutions. It will now be simple for a brand to open an on-going dialogue with mobile gamers and actively drive them to web or point-of-sale," said Gary Schwartz, president and chief executive officer of Impact Mobile. Double Fusion is recognized as the independent leader in the in-game advertising space, with a full end-to-end solution for game publishers that couples easy-to-integrate yet powerful ad rendering technology with a strong worldwide sales presence. For advertisers, Double Fusion brings together the widest range of creative options, in a large portfolio of titles from major publishers around the world. Advertisers, developers and publishers interested in learning more about Double Fusion should contact Douglas Booms (dbooms@doublefusion.com).