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CME offers worldwide leadership as the training standard that marketers seek to be held to, supported by marketing intellectual property of an acknowledged global standard of excellence. That's because CME certifies marketers as having the highest skill level. CME is exclusively able to deliver this accreditation, having set the standard of excellence in marketing skills development, best-practice processes, intellectual property and thought leadership from global subject matter experts. Our best-practices standard is supported by relevant case studies, exercises and marketing simulations and endorsements from marketing organizations that support CME's accreditation. Built by accomplished marketers who have defined the science of marketing, CME provides a practical marketing development curriculum designed to teach participants global best-practice and implementation of the highest order. The CME founders and faculty are recognized experts in marketing, both in the end-to-end brand building and marketing process, and in its component skills, expertise and know-how. CME also offers exposure to cases, engagement in exercises and (practical) experience with best-practice enablers to assist in the tasks of marketing, tools to actually implement those marketing tasks, and metrics to monitor the effectiveness of marketing activity. The CME marketing curriculum covers the complete range of skills enhancement from introductory to advanced, applicable to professionals in brand building in consumer marketing, business to business marketing, trade marketing, advertising, market research, sales, key account management and merchandising. In addition, CME offers conference speakers, core workshops, white papers and publications as well as its famous Marketing Intellectual Property Center, to keep marketers and the industry updated on important industry trends, methodologies, and technologies.